Streamline…don’t you just love the way that sounds? And when you put it together with Facebook Marketing, you have a match made in heaven!
Facebook Marketing — like eating healthy and exercising — takes time and effort. That’s probably why you’re not doing it — even though you know it’s good for you, right?
But here you are, reading this because you do want to make smart decisions for your business. You do want 2017 to be the year you grow your client base and help more people get healthy. And I’m so glad that you’re here because the work you do as a health coach is so important to so many people.
It’s true, Facebook Marketing is time-consuming — but you can streamline your workload, and it feels amazing when you do. Here are three small changes you can do to make a big impact on the way you work.
Use a Scheduler
You can find plenty of online scheduling tools that let you spend less than an hour to take care of a week’s worth of work. You simply set up the posts you want to make over the course of the week and then the app posts them at the right time.
My favorite scheduling apps are Buffer and Hootsuite. Each has a free version you can try out to see which is more to your liking — I personally prefer Hootsuite’s interface, which lets me view my feeds directly from the app. Buffer takes a slightly different approach — choose a time of day, and the number of posts per day you want to upload, and then fill up your queue. You won’t see feeds right in the app, but you can still get a good sense of what’s happening.
Facebook has a built-in free tool for scheduling posts. The only downside is that Facebook’s post manager doesn’t auto schedule your posts; you’ll have to manually add the date to schedule them.
Curate Content Weekly
Once a week, set aside an hour to gather content your readers will love — which might include freshening up your own older blog posts. Don’t hesitate to share relevant content written by others as well — this is called Content Curation, and it provides an excellent user experience. Sharing relevant content that provides real value is a great way to engage with your fans on Facebook or Twitter.
Use the Facebook scheduler, Hootsuite or Buffer to schedule out a whole week of posts in one day. This frees up the rest of your week to reply to customers and run your business. Mark your content curation time on your calendar and stick to it! Consistency is important with Social Media, and your fans will know they can count on you as a reliable, consistent source of information if you use this strategy.
You need a strategy and a plan for effective Facebook Marketing. Without a plan, your driving blindly down the road. You might be able to steer the car straight for a few seconds, but if you can’t see where you’re going, you’re definitely going to crash. I don’t want you to crash. (Please don’t drive blindly. That’s really dangerous, and it’s definitely not good for your health.).
If you’re serious about growing your business, you need to get serious about your strategy. Yes, it takes time — but a lot less time than you think. In fact, if you enroll in the free 5 Days to a Facebook Strategy course, you’ll create a fully functional plan, ready for implementation — and it will take you less than 20 minutes a day for five days to do it.
If you’re looking for a resource designed specifically for health coaches, my free course is exactly what you need.
Now it’s your turn! Do you have a tried and true way to streamline your Facebook Marketing? You can reply in the comments below. I can’t wait to hear from you!